How quickly and confidently can you trace your products today?
If the FDA asked for your traceability records at 3:30 on a Friday, how confident are you that your team could deliver them within 24 hours, without pulling people off the line, scrambling through spreadsheets, or chasing supplier emails?
It’s a question we explored in depth during a recent FSMA Friday session, and one that continues to surface as food and beverage manufacturers prepare for FSMA 204 and the future of traceability.
Why Traceability Matters More Than Ever
Traceability has always been a core component of food safety, but the expectations around it have changed. Today, traceability is no longer just about recordkeeping, it’s about speed, accuracy, and confidence when something goes wrong.
FSMA 204 was designed with a clear purpose: to enable faster identification and removal of potentially unsafe food from the market. When traceability systems fall short, investigations take longer, recalls grow broader, and risks to public health and brand trust increase.
In practice, even small delays can dramatically expand recall scope, from a single lot to multiple days of production, multiplying waste, cost, and reputational risk.
Even as enforcement timelines evolve, the intent of the rule remains the same. Traceability readiness is not something to delay, it’s something to build deliberately.
This is why The Acheson Group and Leavitt Partners worked with the FDA to create the first and only public-private partnership to help industry prepare for FSMA 204 compliance – The Partnership for Food Traceability.
FSMA 204: What Manufacturers Need to Understand
At its core, FSMA 204 introduces a more structured approach to traceability through three foundational elements:
The Food Traceability List (FTL)
Certain foods, identified as higher risk, require additional traceability records. If your operation manufactures, processes, packs, or holds items on the FTL, these requirements apply directly to you.
Critical Tracking Events (CTEs)
CTEs are specific points in the supply chain where traceability data must be captured, such as receiving, transformation, shipping, and harvesting. These events create the backbone of a product’s traceability history.
Key Data Elements (KDEs)
KDEs are the actual pieces of information tied to each CTE, such as lot codes, product identifiers, locations, dates, and quantities. These data elements must be accurate, connected, and retrievable in a timely manner.
Together, these components form a framework intended to make traceability actionable, not theoretical, during an investigation or recall.
Where Traceability Programs Commonly Break Down
In our work across the industry, we see several recurring challenges that prevent traceability programs from functioning as intended.
Many organizations still rely on disconnected systems or manual processes that make it difficult to link data across the supply chain. Information may exist, but it isn’t always accessible, standardized, or easy to assemble under pressure.
Quality data often lives in one place, production data in another, and supplier documentation somewhere else entirely. When an investigation starts, teams are forced to stitch together answers instead of acting with confidence.
We also see challenges with data consistency, particularly when traceability depends on inputs from suppliers using different formats, systems, or levels of maturity. Traceability is only as strong as the weakest link in the chain.
Finally, there’s often a gap between what a traceability program looks like on paper and how it performs in real-world scenarios. Without testing and validation, organizations may assume they’re ready until they’re asked to prove it.
Practical Steps You Can Take Right Now
Traceability readiness doesn’t happen all at once. It’s built through focused, intentional steps.
First, assess your current state. Map your products, processes, and data flows. Identify where traceability information is captured, where it’s stored, and where gaps exist relative to FSMA 204 requirements.
Many teams are surprised to find they already capture most required data, but can’t retrieve it quickly or confidently when it matters.
Next, work toward standardization. Define how traceability data should be captured and shared across your organization and with your supply chain partners. Consistency is critical.
Where possible, leverage digital systems to reduce manual effort and improve accuracy. While FSMA 204 does not mandate specific technologies, digital tools significantly improve visibility, retrieval speed, and reliability.
Just as important, test your system. Conduct mock traceability or recall exercises to see how quickly and confidently your team can respond. These exercises often surface gaps that aren’t visible during day-to-day operations.
Traceability as a Strategic Advantage
We believe traceability should be viewed as more than a compliance requirement. When done well, it becomes a strategic asset that supports faster investigations, stronger supplier relationships, improved quality management, and greater organizational confidence.
Organizations that unify traceability data across quality, production, and suppliers are better equipped to protect their brand, respond under pressure, and scale with confidence as requirements evolve.
FSMA 204 represents an opportunity for the industry to move toward more connected, transparent, and resilient food systems. Organizations that take proactive steps now will be better positioned not only for compliance, but for long-term success.
Watch the FSMA Friday Webinar Replay
If you’d like to hear the full conversation and dive deeper into FSMA 204 traceability requirements, challenges, and readiness strategies, watch the FSMA Friday session replay below.
Want to see what traceability looks like when quality, production, and supplier data live in one system? Book a demo to see SafetyChain in action.
